Free · No obligation · No sales calls

Free Marketing Tools for Emerald Coast Businesses

Three self-assessments that each answer a different question about your business: whether customers can find you, where AI would actually help, and what manual work is costing you every month. No logins, no credit card, no pitch.

✓ Built for local businesses ✓ Human-reviewed, not a black box ✓ Results you can act on yourself

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Findability Score

“Can customers — and AI — actually find my business?”

A human reviews your website, local search presence, AI discoverability, conversion experience and public reputation, then writes up what a real customer sees when they go looking for a business like yours.

Takes: About 2 minutes to request
You give: Business name, website, city, industry, email
You get: A written report by email, typically within 2 business days
Best for: Business owners who want an outside expert look, with evidence

Get My Free Findability Score →

FASTEST

AI Opportunity Scanner

“Which AI automations would actually move the needle for me?”

Four multiple-choice questions about your industry, your biggest bottleneck, how customers reach you, and what you have automated so far. We match the answers against our playbooks and rank the three automations with the fastest payoff.

Takes: About 90 seconds
You give: Four answers, then your name and email
You get: Three ranked automations on screen instantly, plus an emailed copy
Best for: Owners curious about AI who do not know where to start

Take the 90-Second Scan →

NO EMAIL NEEDED

Cost Scorecard

“What is manual work quietly costing me every month?”

Seven questions about missed calls, follow-up that never happens, and the repetitive admin eating your week. It turns those into a monthly dollar estimate you can actually use in a decision.

Takes: About 2 minutes
You give: Seven quick questions — no email required
You get: A monthly cost estimate on screen immediately
Best for: Anyone building the business case before spending a dollar

Run the Cost Scorecard →

Side by side

Which one fits what you need right now

They are not versions of the same thing. Each takes a different amount of effort and gives back a different kind of answer.

Comparison of the three free assessments — time required, what you provide, and what you receive.
Tool	Time	Email required	What you get back	Best for
Findability Score	~2 min to request	Yes — results are emailed	A written, human-reviewed report within about 2 business days	An outside expert look, with evidence
AI Opportunity Scanner	~90 seconds	Yes — at the final step	Three ranked automations on screen instantly, emailed copy	Knowing where AI would pay off first
Cost Scorecard	~2 minutes	No	A monthly dollar estimate on screen immediately	Building the business case before spending

Not sure where to begin

Start with whichever question you are actually asking

“Am I even showing up?”

You suspect customers are choosing competitors before they ever reach you, and you want someone to check properly rather than guess.

Start with the Findability Score →

“Everyone says use AI — where?”

You are open to automation but the options are noise. Ninety seconds gets you three specific moves, ranked by impact for your kind of business.

Start with the AI Opportunity Scanner →

“Is this worth spending on?”

You need a number before a decision — yours or a partner's. See what missed calls, silent follow-up, and admin add up to each month.

Start with the Cost Scorecard →

Questions

What people ask before they use these

Are these tools really free?

Yes — all three, with no payment details and no obligation. They exist because they are the most honest introduction we can offer: you see how we think before you consider paying us anything. Nothing here is a trial that expires or unlocks at a price.

Will someone call me and pitch me after I use one?

No. We do not ask for a phone number on any of these tools and we do not make sales calls. The Findability Report and the AI Opportunity Scanner send results to your email; the Cost Scorecard does not even require an email to show your result. If something in your results is worth a conversation, you reply.

Which one should I start with?

If you want an outside expert to look at your business, start with the Findability Score. If you are curious about AI but do not know where it would help, take the AI Opportunity Scanner. If you need to justify the spend to yourself or a partner first, run the Cost Scorecard. Most people end up doing more than one — they answer different questions.

Do I have to be in Destin, Fort Walton Beach, or Niceville?

No. Our local context is strongest in those three cities because we know how customers there search and buy, but every tool works for any local business. Just tell us your city and we will account for it.

What do you do with the information I submit?

We use it to prepare and deliver your results, and nothing else. We never sell it and we never share it. The Cost Scorecard runs entirely in your browser — we do not see your answers unless you choose to send them. See our privacy policy for the full detail.

Already know something is broken?

If you would rather skip the diagnostics and have the highest-impact gaps fixed, the Visibility Fix is a one-time, fixed-scope sprint — no retainer.

See the Visibility Fix Talk to a Person